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Home > Insider Blogs > Ethernet Network Security

Susan Stanley - Ethernet Network Security

Susan Stanley I was pondering the other day how much Ethernet networking has changed. Since the year 2000 we have migrated from the speed of 100Mbps to Gigabit and 10G; 40G is right around the corner. The dominance of copper interfaces has been consistently challenged in Ethernet networks to exceed the standard 100m, and one solution that became viable was the introduction of fiber conversion; in fact, complete fiber infrastructure installations are no longer out of the question. Even serial interfaces have been impacted, forced in some cases to migrate to a copper interface, for Industrial IoT applications. Security has steadily been elevated in its level of importance to Ethernet networks the last few years, and management of some kind, even on media converters, has become a requirement. Even though media converters do not retain sensitive data, and remain transparent in the task of transferring data, access to the converters is still important…just one person changing an unauthorized configuration can contribute to the slowdown and packet loss on a network. In addition, if a fault occurs in a network application, SNMP (Simple Network Management Protocol) can trigger a notification to network personnel, reducing downtime on the network. Thus, monitoring and managing even a media converter is important in its connectivity to the core switch. Customer Service has changed a lot too, and not necessarily for the better. We have seen companies move customer service operations off-shore, or reduce staff, or offer a forced phone tree to maneuver through before you can even speak to a tech. Then you reach the tech to find he is reading a script to you. Some phone trees don’t even allow you to speak to a live person…you are just disconnected after the menu of options, and if none suits you, your call is concluded. Some direct the customer to go to the website and search through FAQs. Don’t get me wrong, FAQs can be extremely helpful, but many times, the questions are not that simple in the first place. So in addition to the smarter network equipment has to be, the better supporting documentation and seasoned tech support and customer service folks have to be. While so many companies focus on the sale of a piece of network equipment, the wise company focuses on pre-sales and post-sales. At B+B SmartWorx, we still believe in humans answering the phones, and more importantly, they are experienced people, not just simply screen readers. Tech support and Field Application Engineers can assist the customer in determining how to choose the right product for the network application. Sales and Customer service ensure the order is filled in a timely fashion. Tech Support fills the role of post-sales, in performing any trouble-shooting for an installation gone awry, or with additional product specifications. It takes thought and energy and expertise…and that all translates to saving the customer money in the long run, because the right product has been selected, and makes an installation smooth. The customer is the hero, and the staff at B+B SmartWorx is the support system behind him. When you contact B+B SmartWorx, whether by phone, email or chat, you can expect a timely response from a knowledgeable person who cares about you!

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